The comments came faster than you could type
A good post is supposed to feel good. Instead it turns into a list of people waiting, and a decision about which of them you have time to disappoint.
You know the feeling when one post lands
It doesn't take a huge account. It takes one post doing better than the rest.
You answer the newest and lose the rest
Each one takes a minute you don't have
You stop reading them properly
An unanswered comment is a customer who asked
Somebody who comments has already done the hard part. They saw the post, they were interested enough to type, and they raised their hand in public. That is the warmest a stranger ever gets, and it has a shelf life measured in minutes.
You miss the sale, and the silence teaches everyone else reading that asking here doesn't get you an answer. A comments section where questions go unanswered stops collecting questions.
The same post, twice
The first day of a post that does better than the rest — on your own, and with Speedy Text.
Triage is a plan until the volume arrives
Every one of these is a reasonable way to handle a busy day. They stop being reasonable at the exact moment a post outperforms — which is the day they matter most.
- Answering the ones that look most promising
- A comment is four words long. There is nothing in it that tells you which person was about to buy and which was passing through — you are sorting on a signal that is not there.
- Doing them all in one go, later
- This is the efficient way to clear a backlog and the worst way to answer a question. By the evening, the reply that would have landed in three minutes is arriving after the interest it was answering has gone.
- Getting somebody to help
- A person is the right answer for the hard ones and an expensive one for the easy ones — and comment volume is spiky, so you are either paying for quiet hours or short-staffed on the loud ones. Nobody is there at 2am either way.
Every comment answered, including the sixtieth
Not faster typing. The reply goes out without you being there at all.
- A keyword in a comment sends your link straight to that person's inbox, in seconds
- A public reply under the comment too, so the next reader sees an answer, not silence
- Five comments from the same person on the same post is one reply, not five
- Works the same on Instagram, Facebook and your WhatsApp Business number
- Your words — you write the reply once and it goes out exactly as written
- Anything the rules don't cover is handed to you, marked, instead of guessed at
About too many comments
Do I need a big account for this to matter?
No. It takes one post doing better than usual — and the rule has to be there before it happens, not after.
Will it reply to comments that don't ask for anything?
Only to comments with the words you chose, or any emoji if you switch that on. The rest are left alone.
Can one person end up with five messages?
No. One DM per person per post, however many times they comment.
What does a very busy day cost?
You're counted per person each month — not per comment, and not per message.
Does it work beyond Instagram?
Yes. Facebook Page comments get a public reply and a Messenger message, and comments under a Telegram channel post are answered by your bot underneath.
Recognise one of these too?
Never miss a comment again.
Start with your first 25 people free, no card — real comments and DMs on your own posts, answered in your own words.